tag:blogger.com,1999:blog-25194296864494242732024-03-13T08:08:50.736-07:00User Experience ExperienceThis blog is about experience of doing UX design. I was attracted to this field because it's multidisciplinary, customer-focused, improves peoples lives, and makes companies more successful.
I love excellent product design and customer service. Perfect!Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.comBlogger222125tag:blogger.com,1999:blog-2519429686449424273.post-2385207134751296482017-04-14T08:03:00.004-07:002018-07-28T21:51:15.908-07:00The Blue Eyes Brown Eyes experimentHow can you can lower kids' test scores, self-esteem, get them angry, gas-lit stupid, humiliated, and awful in just one day?<br />
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Discriminate!<br />
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Turns out throwing shade is a skill children can pick up after being told simply "Brown eyed kids are stupid, Blue eyed kids are smart!" They will do the rest.<br />
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What do the cute little tyrants say about how it feels to treat others as less than? "I felt like a king, like I ruled the brown eyes, like I was better than them. Happy!" If that makes you a little sick, you may not want read more about the famous <a href="http://janeelliott.com/" target="_blank">Blue Eyes Brown Eyes experiment</a>. Creator <a href="https://en.wikipedia.org/wiki/Jane_Elliott" target="_blank">Jane Elliott</a>, to this day, has grown adults come up to her and talk about what <i>awful</i> suffering they experienced at the hands of her and their peers. Those are the ones, IMHO, that don't get it. "It" is that many people, are discriminated against that way, or worse daily. Not just once in their life. Every day. Luckily though, hearing her original students talk most of her original students did get it, and got to the level of empathy required to be a good person.<br />
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<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/KHxFuO2Nk-0/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/KHxFuO2Nk-0?feature=player_embedded" width="320"></iframe></div>
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The same area of our brains light up when we are sexist, racist, homophobic as when we are creatively stumped! Under pressure these spill out even easier. While I love RuPaul's Drag Race, one competition involves grown men picking on each other to the delight of RuPaul. What do they immediately attack when instructed to be mean? Race & physical appearance.<br />
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<br />Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-81657001442652255212016-09-21T00:30:00.001-07:002016-09-21T13:59:19.415-07:00Designed for wolves: I don't like WikipediaI don't like Wikipedia. As if to remind myself why, I read Wikipedia's <a href="https://en.wikipedia.org/wiki/Lower-back_tattoo" target="_blank">lower back tattoo page</a>.<br />
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According to the online encyclopedia "<span style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.4px;">Women's lower backs are often viewed by people as an erotic body part, leading to the association of lower-back tattoos with sexuality.</span><span style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.4px;"> Lower-back tattoos are also perceived as an indication of promiscuity</span><span style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.4px;"> by some...</span>" <br />
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Often viewed as erotic? Indication of promiscuity? Passive voice aside, I give the editors kudos for including everyone when they assert that it's <b>people</b> who often view <b>women's</b> lower backs as erotic.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-o294PIeQk40/V-JuaS1EypI/AAAAAAAADq8/8abLXSzbZnIODw5X3L8ijM4makSM_XicgCK4B/s1600/Lower_Back_Tat.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://2.bp.blogspot.com/-o294PIeQk40/V-JuaS1EypI/AAAAAAAADq8/8abLXSzbZnIODw5X3L8ijM4makSM_XicgCK4B/s200/Lower_Back_Tat.jpg" width="85" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Editors of Wikipedia kindly obliged readers with an image illustrating <span style="font-size: 12.8px;">a typical promiscuous Western woman with a lower back tattoo</span><span style="font-size: 12.8px;">.</span></td></tr>
</tbody></table>
Sure, men have lower backs and they get tattoos there but that's not why the editors (or you) are here. So just pay no mind to the image below. It's not representative of Wikipedia and it has no business there.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-tXCK-B22q1k/V-LseqnEOwI/AAAAAAAADrM/g3Q0PH6Ct6gaIvM8wva721UHojWzQUXoQCK4B/s1600/55002750.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="424" src="https://3.bp.blogspot.com/-tXCK-B22q1k/V-LseqnEOwI/AAAAAAAADrM/g3Q0PH6Ct6gaIvM8wva721UHojWzQUXoQCK4B/s640/55002750.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This tattoo is not "generally not done" says Wikipedia, avert your male gaze! <br />
PS: Yes, that's David Beckham.</td></tr>
</tbody></table>
Clicking deeper, to contextualize the many inaccurate and weird assertions, I found the talk page where exclamations like "<span style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.4px;">Fuck yeah, we need some more photos of hot chicks with tramp stamps</span>" sit proudly unchallenged in perpetuity. Did Encyclopedia Brittanica have this kind of commentary in the annotations?<br />
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I deleted the promiscuity line, which seemed a modest edit, only to have it be reverted instantly. I repeated the gesture a couple more times and got the same result. Reverted. On my final attempt, I wrote solid rationale and amazingly the instant-reverter backed down.<br />
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One down, one innumerable army of sexist strangers to go!<br />
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By the next day, it was back (no pun inten<span style="font-family: "cambria"; font-size: 16px;">—OK, </span>yeah, I meant that one). I wasn't surprised. Wikipedia pages are closely monitored by concerned scholars out to make sure we all know women with tattoos on their lower backs are perceived as sluts. It's noble when you focus on the effort and completely ignore the content.<br />
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Just what I like in my reference material: a big steaming hot cup of male gaze.<br />
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I have to ask, why is an <i>encyclopedia</i> judging my tattoo
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<!--StartFragment--><span style="font-family: "cambria"; font-size: 12.0pt;">— no, </span>my body <span style="font-family: "cambria";">and </span>my sexual proclivities? What if my tattoo is silly or artistic, or weird, or ugly, or classy, or meaningless? Maybe a better question is: if I can't trust Wikipedia to be reasonable, balanced or intelligent about this topic (not even sure why this is a page, honestly), what other yarns are they spinning which do us a disservice?<br />
<br />
Out of curiosity, I sauntered over to the <a href="https://en.wikipedia.org/wiki/Gamer" target="_blank">Gamer</a> page wondering if I'd see something similar, like "Gamers are often viewed by people as zit-infested, pale, awkward social losers who have no friends." No. There is, however, sections titled "girl gamers" and "gaymers" to underscore how they are different then default male gamers who, by the way, have no problems making and keeping friends.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-ZA54SHOl8Do/V-Jen1q5r2I/AAAAAAAADqs/m5As0RDKOx8J2ORGXlZJzUCmT2X-f4hVwCK4B/s1600/www.hautomohattu-1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://1.bp.blogspot.com/-ZA54SHOl8Do/V-Jen1q5r2I/AAAAAAAADqs/m5As0RDKOx8J2ORGXlZJzUCmT2X-f4hVwCK4B/s320/www.hautomohattu-1.jpg" width="300" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Congrats, Wikipedia! You don't have an <a href="http://allmalepanels.tumblr.com/" target="_blank">all male panel</a>....but you are so damned close. <br />
<a href="http://www.hautomohattu.fi/hoffsomerator/" target="_blank">The Hoff sticker made using this bad-ass page</a>. </td></tr>
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Wikipedia is failing women, minorities, those with disabilities, the aged, gays, lesbians, transgender folks, etc, etc. etc. Like other parts of the internet, Wikipedia, by design, rewards aggro mobThink (don't look that up, I made it up), persistence, and seemingly endless fighting so it shouldn't be surprising that in 2013,<br />
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<blockquote class="tr_bq">
<span style="background-color: white; font-family: "georgia" , "times new roman" , "times" , serif; font-size: 17.6px; line-height: 24.64px;">over 80% of Wikipedia’s editors are young, white, child-free men...their perspective is what largely dominates how information is organized, framed and written - <a href="http://www.forbes.com/forbes/welcome/?/sites/deannazandt/2013/04/26/yes-wikipedia-is-sexist-thats-why-it-needs-you/&toURL=http://www.forbes.com/sites/deannazandt/2013/04/26/yes-wikipedia-is-sexist-thats-why-it-needs-you/&refURL=https://www.google.com/&referrer=https://www.google.com/" target="_blank">Forbes</a></span></blockquote>
In response to the huge gap, in 2011, the Wikimedia board created a task force and set a goal, to raise the percentage of female editors from about 10% to 25%.<br />
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How did they go about it?<br />
<br />
Did they rethink or redesign the experience? Was there any effort made to punish or discourage the crappy behavior Wikipedia had been ignoring or rewarding? Did Wikipedia's staff make thoughtful examination at how the community, site, space experience and system is designed to fail and how they could change it? Nah, they made the site easier to edit (get your content reverted/deleted) and like a lot of broken systems, the disenfranchised are <a href="https://en.wikipedia.org/wiki/Gender_bias_on_Wikipedia#Efforts_to_increase_female_editorship" target="_blank">encouraged</a> to fix it themselves by:<br />
<ol>
<li>Start editing now! </li>
<li>Join a wikipedia edit-a-thon!</li>
</ol>
In other words, man up, get with the brogram, and jump into the pit of snakes, wolves and bears. Sure, the climb is uphill and you'll be bit, scratched and attacked for your edit. But with the right attitude (and friends to hack with!) grit and leisure time, your tiny edit might survive the thunder dome that is Wikipedia. But probably not.<br />
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<div>
Outside of Wikipedia's suggestion to be like Sisyphus, I founds sites that provided more disturbing and likely realistic tips :</div>
<ol>
<li>Hide your gender, race (etc.) so you can guard against the racism/sexism/etc. from your fellow editors</li>
<li>Pick your battles wisely (for example: avoid the word feminist, it's sure to get a revert)</li>
</ol>
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It's 2016; five years after the goal was set. The progress? Ninety percent of wikipedia editors are still men. </div>
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<div>
If Wikipedia doesn't get that community management and experience design shapes the very behavior it purports to abhor, if nothing they've done has had a significant impact then I can only conclude they either don't really care enough or aren't competent enough to build an inclusive, trustworthy, knowledgable community encyclopedia.<br />
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Either way, I don't trust Wikipedia. </div>
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<h2>
Post scripts</h2>
<div>
<ol>
<li>Wikipedia should get credit for being brave/bold/crazy enough to acknowledge the systemic issue and the story got huge traction getting picked up by the NYT, Slate, Forbes, etc (in 2011). It's good they were open. They even provide a very short page on Gender who's <a href="https://en.wikipedia.org/wiki/Talk:Gender_bias_on_Wikipedia#Women_in_disguise" target="_blank">talk page</a> is its own form of gender biased.</li>
<li>The edit-a-thon groups are a pretty good idea, albeit are a drop in the bucket and even new articles which highlight prominent scientists face a community eager to <a href="https://en.wikipedia.org/wiki/Talk:Clara_H._Hasse" target="_blank">delete the ladies</a>. <i>"I'm sorry who's she? <b>I've </b>never heard of her. Does she have a back tattoo?"</i></li>
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Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-70768040676370077752015-07-21T11:00:00.000-07:002015-07-21T11:00:01.620-07:00In praise of product manuals<div class="mobile-photo">
I recently bought two things: a knife sharpener & a soap dispenser both of which had manuals I read. </div>
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I took notes on the knife sharpener manual to summarize key information, which really ended up being: "how many times do you put a knife through each slot?" </div>
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Cliff notes aside, I thought it was interesting to contrast the number of words and the instructions. See for yourself.</div>
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<a href="http://2.bp.blogspot.com/-hGOmiQdH408/Va0jovsgvTI/AAAAAAAADgk/sMAIsFX02Es/s1600/FullSizeRender-709413.jpg"><img alt="" border="0" height="640" id="BLOGGER_PHOTO_ID_6173629847099718962" src="http://2.bp.blogspot.com/-hGOmiQdH408/Va0jovsgvTI/AAAAAAAADgk/sMAIsFX02Es/s640/FullSizeRender-709413.jpg" width="480" /></a></div>
Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-51695419261162762232015-07-16T08:20:00.002-07:002015-07-16T08:20:15.577-07:00The impact of hotel sheets There are lots of lever we can pull as designers but some have more business impact than others.<br />
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When Darker or patterned sheets & bedspreads are easier to clean so why invest in white sheets if you're in charge of designing hotel rooms?<br />
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"The all-white bed created this halo effect -- people thought a room had been renovated, even if it was just the bed that had been changed, It had a huge impact."
<span style="background-color: white; color: #333333; font-family: Georgia, Century, Times, serif; font-size: 15px; line-height: 21px;">-</span><span style="background-color: white; color: #333333; font-family: Georgia, Century, Times, serif; font-size: 15px; line-height: 21px;">Erin Hoover, VP design for Westin and Sheraton hotels</span></h2>
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The key here to me is that <i>testing</i> revealed the right choice. Testing is design's best friend. <a href="http://www.huffingtonpost.com/2015/01/02/best-hotel-beds_n_5881548.html" target="_blank">Read the full article here.</a>Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-87366678886960235772015-05-27T08:17:00.001-07:002015-05-27T08:17:32.380-07:00Beautiful quote<blockquote class="tr_bq">
“As the advocates for user experience I think it’s important that we’re advocating for<b> everyone’s experience</b> and perhaps doing a little bit more than just whispering the word ‘accessibility’ in a meeting early on and allowing it to be just as easily dismissed. And not just because of the potential legal implications, but because it’s our job.”<br />– Leisa Reichelt (<a href="http://www.inspireux.com/2008/09/24/become-an-advocate-for-accessibility-and-everyones-experience"><span class="s1">source</span></a>) via <a href="http://www.inspireux.com/quote-archive/ux-quotes/?qtag=accessibility">http://www.inspireux.com/quote-archive/ux-quotes/?qtag=accessibility</a></blockquote>
Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-48874890606763693912014-10-22T10:19:00.001-07:002014-10-22T10:19:44.185-07:00From User Experience to Customer Experience - talk by Kerry BodineKerry Bodine is kind of a big deal. Watch as she:<br />
<ul>
<li>Distinguishes Customer Experience from User Experience</li>
<li>Monazites the billion dollar customer experience industry</li>
<li>Makes clear the huge, growing opportunities for leaders to rise to the challenges</li>
</ul>
<br />
This is an exciting video to watch as a ux designer.<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/ZT8zLx2ydqo" width="560"></iframe>Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-71793115779846072712014-10-20T10:43:00.002-07:002014-10-20T10:43:57.674-07:00Did you want to cry today? Watch this video created to make employees at a hospital express more empathy. It's going to probably make you cry.<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/cDDWvj_q-o8" width="560"></iframe><br />
<br />
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Also check out these MIT suit which dims your sight and stiffens your body so you can empathize with someone who's about 70.<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/czuww9rp5f4" width="560"></iframe>Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-85775006310302557422014-10-18T20:34:00.002-07:002014-10-18T20:34:26.684-07:00<a data-pin-board-width="400" data-pin-do="embedBoard" data-pin-scale-height="200" data-pin-scale-width="80" href="http://www.pinterest.com/rachelcli/i-made-it-rachel-li-said/">Follow Rachel's board I made it, Rachel Li said. on Pinterest.</a><!-- Please call pinit.js only once per page --><script async="" src="//assets.pinterest.com/js/pinit.js" type="text/javascript"></script>Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-11526880342991905472014-08-26T08:44:00.001-07:002014-08-26T08:44:19.698-07:00Free sketching templates for downloading<div class="separator" style="clear: both; text-align: left;">
Find yourself tired of constantly making screens? Does your arm smart after too many rectangles? Worry no more! <a href="http://www.rachelmulcrone.com/Stuff/BlankTemplates.pdf" target="_blank">Download sketching template PDF!</a></div>
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Collect them all: 1, 3, 4, 6, 8 and 16 up! If you act now, receive all in one convenient PDF.</div>
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<a href="http://www.rachelmulcrone.com/Stuff/BlankTemplates.pdf" target="_blank">
<img border="1" src="http://2.bp.blogspot.com/-m6CnNi_Y3pM/U_ykL4qRfmI/AAAAAAAADUg/Vl-XNtxKxh4/s1600/Screen%2BShot%2B2014-08-26%2Bat%2B8.02.46%2BAM.png" height="154" width="200" />
<img border="1" src="http://3.bp.blogspot.com/-QSjXU56bVhU/U_ykMCCeyTI/AAAAAAAADUE/jiQHHszUEv4/s1600/Screen%2BShot%2B2014-08-26%2Bat%2B8.02.54%2BAM.png" height="147" width="200" />
<img border="1" src="http://4.bp.blogspot.com/-QQVOCOOuVzo/U_ykL_VjPpI/AAAAAAAADUA/0cdmgSIokck/s1600/Screen%2BShot%2B2014-08-26%2Bat%2B8.03.11%2BAM.png" height="200" width="157" />
<img border="1" src="http://1.bp.blogspot.com/-L1F7Rt9rYr8/U_ykMsJscNI/AAAAAAAADUI/mkfn4sNnRFc/s1600/Screen%2BShot%2B2014-08-26%2Bat%2B8.03.18%2BAM.png" height="200" width="155" />
<img border="1" src="http://2.bp.blogspot.com/-Z4_10QH06Mk/U_ykNfQzPxI/AAAAAAAADUQ/kQD5rlKAtw0/s1600/Screen%2BShot%2B2014-08-26%2Bat%2B8.03.24%2BAM.png" height="200" width="155" /></a></div>
Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-76362557406523786002014-08-25T14:02:00.001-07:002014-08-25T14:02:19.138-07:00A time visual design made my life better<div class="separator" style="clear: both; text-align: left;">
Two things really helped me apply for college: </div>
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<ol>
<li>A very visual roadmap of the process (I can't find it so I recreated what I remember below). I wish I could find this again!</li>
<li>The (very thick) Fiske Guide to Colleges </li>
</ol>
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<a href="http://3.bp.blogspot.com/-1E5S-Ityay0/U_uihLUuGXI/AAAAAAAADTQ/FpkpHhGZQe8/s1600/IMG_6265.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-1E5S-Ityay0/U_uihLUuGXI/AAAAAAAADTQ/FpkpHhGZQe8/s1600/IMG_6265.jpg" height="640" width="480" /></a></div>
<br />Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-31384979980190980272014-08-18T13:22:00.000-07:002014-10-19T08:27:59.941-07:00How to explain design in 75 minutesThose of us working in design have seen a huge spike in interest in our profession. No matter the cultural zeitgeist however, we feel like designers. People who make stuff well. <br />
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Watching Objectified was awesome as it explains the UX process.<br />
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<a href="http://www.imdb.com/title/tt1241325/" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="http://2.bp.blogspot.com/-rGb4bH5xbtA/U7b1RgyrE2I/AAAAAAAADOM/e0jMb1IcFnM/s1600/MV5BMTM3MTIzMTE2M15BMl5BanBnXkFtZTcwNzU3MzYxOQ@@._V1_SY317_CR12,0,214,317_AL_.jpg" /></a><br />
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I cringed when one designer equated design with for-profit work. Sure, that's something designers do too, but it clashed with something I've thought for a long time but needed to see the movie to expand on:<br />
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<i><b>Everyone</b></i> <b>is a designer.</b><br />
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Seriously, everyone. We are natural designers, because design is embedded in everything we do.<br />
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<ul>
<li>Did you put on clothes? Then you crafted an experience for those around you. </li>
<li>Did you arrange your own furniture? Then you designed an experience for yourself, family & guests.</li>
</ul>
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That philosophical difference aside, this is a great movie about design.<br />
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<br />Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-9482957599603267802014-08-14T00:19:00.000-07:002014-08-14T14:53:05.675-07:00Meet PIGI created the Project Inspo Generator to help you jumpstart your brainstorming.<br />
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<a href="http://www.rachelmulcrone.com/PIG/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-X9OjTvTHjhk/U-0cxAbrf5I/AAAAAAAADS4/tKcj1BKAimU/s1600/Screen%2BShot%2B2014-08-14%2Bat%2B7.51.37%2BAM.png" height="344" width="640" /></a></div>
Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-11278778240246788822014-08-13T11:22:00.000-07:002014-08-13T11:22:00.205-07:00What a little typography can do<div class="separator" style="clear: both; text-align: left;">
I recently discovered the fun of <a href="https://www.google.com/fonts" target="_blank">google fonts</a>. See how they take this boring site design: </div>
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<a href="https://www.blogger.com/www.rachelmulcrone.com/PIG/"><img border="0" src="http://4.bp.blogspot.com/-TlXhOgxdA0A/U8qbZQqVpmI/AAAAAAAADQo/JOo3S8UH2IM/s1600/www.rachelmulcrone.com+PIG+.png" height="426" width="640" /></a></div>
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And gives it a modern, sleeker touch? I'm a fan.</div>
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<a href="https://www.blogger.com/www.rachelmulcrone.com/PIG/"><img border="0" src="http://4.bp.blogspot.com/-V32R2Ow4eIM/U8qbZH-a4GI/AAAAAAAADQk/xqNc4QQYk9Y/s1600/index.html.png" height="426" width="640" /></a></div>
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<br />Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-31503214207186850432014-08-11T10:49:00.001-07:002014-08-11T10:49:30.097-07:00You may be visual if...<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-U8K7uYUgcp4/U-jQfvCobxI/AAAAAAAADSE/jKGUvLmJs8g/s1600/Screen+Shot+2014-08-11+at+7.17.06+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-U8K7uYUgcp4/U-jQfvCobxI/AAAAAAAADSE/jKGUvLmJs8g/s1600/Screen+Shot+2014-08-11+at+7.17.06+AM.png" height="400" width="312" /></a></div>
You've printed a crib sheet for your date in the city.<div>
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The notes include: </div>
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<ul>
<li>ferry departures</li>
<li>nearby restaurants</li>
<li>the meeting place and description of the tour</li>
</ul>
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Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-25113832257032704162014-07-08T07:37:00.000-07:002014-07-08T07:37:00.110-07:00Proof students need to take over the world<div class="separator" style="clear: both; text-align: left;">
I submit to you as ironclad proof <a href="http://www.thisiscolossal.com/2014/07/stained-glass-electrical-tower/" target="_blank">this project</a>: </div>
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<a href="http://www.thisiscolossal.com/2014/07/stained-glass-electrical-tower/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-Ef9jVPkXW4Y/U7gMsxuUZDI/AAAAAAAADPI/L58ff6YSNZY/s1600/tower-4.jpg" height="449" width="640" /></a></div>
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<a href="http://1.bp.blogspot.com/-dQJjgqrnrqw/U7gNI68t7MI/AAAAAAAADPQ/4gta-y-Tmp0/s1600/tower-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-dQJjgqrnrqw/U7gNI68t7MI/AAAAAAAADPQ/4gta-y-Tmp0/s1600/tower-1.jpg" height="640" width="640" /></a></div>
<br />Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-76166160409844699462014-07-02T21:12:00.001-07:002014-07-05T07:56:53.523-07:00Oakland's homepage in wordcloud format<div class="separator" style="clear: both; text-align: left;">
City of Oakland homepage wordcloud:<a href="http://1.bp.blogspot.com/-whN_VDGKUJI/U7TXjUZapQI/AAAAAAAADNY/Zlc5Mx3L750/s1600/Screen+Shot+2014-07-02+at+8.13.14+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-whN_VDGKUJI/U7TXjUZapQI/AAAAAAAADNY/Zlc5Mx3L750/s1600/Screen+Shot+2014-07-02+at+8.13.14+PM.png" height="387" width="640" /></a></div>
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Word clouds are a visual way to see word frequency. Note the 3rd most important word, Click.</div>
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Of high importance:</div>
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<ul>
<li>Click</li>
<li>(City) Council</li>
<li>Budget</li>
<li>Illegal (Fireworks)</li>
<li>Business</li>
<li>Parking</li>
<li>Night</li>
<li>Public</li>
<li>Information </li>
<li>Report</li>
</ul>
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<h3 style="clear: both; text-align: left;">
Notably small or absent:</h3>
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<ul>
<li>Citizen</li>
<li>Services</li>
<li>SeeClickFix</li>
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Does the word cloud tell us something the visual design does not? I'd say so. The Banner photo of Chinatown, Mayor Jean Quan, and the Maintenance Notification feature prominently.</div>
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<a href="http://www2.oaklandnet.com/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-k15mOm8LClQ/U7TX61TDMdI/AAAAAAAADNg/1iigLyrBqdA/s1600/Screen+Shot+2014-07-02+at+9.10.42+PM.png" height="312" width="640" /></a></div>
<br />Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-919749625719577622014-06-09T07:43:00.001-07:002014-06-09T07:43:17.099-07:00Where men are men, women are moms.<h2>
One of these things is not like the other..</h2>
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<ul>
<li>A mom's invention helps kids.</li>
<li>A man is expecting Quintuplets.</li>
<li>A mom meets her baby. </li>
</ul>
<span style="text-align: center;">Pulled from story titles on </span><a href="http://www.huffingtonpost.com/2014/03/25/upsee-kids-walk_n_5027905.html" style="text-align: center;" target="_blank">Huffington Post</a><br /><div class="separator" style="clear: both; text-align: center;">
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<a href="http://www.huffingtonpost.com/2014/03/25/upsee-kids-walk_n_5027905.html" target="_blank"><img border="0" src="http://4.bp.blogspot.com/-8LPJ07SMngY/U3PtsjUxyzI/AAAAAAAADJ8/m5FIugXPfNU/s1600/Screen+Shot+2014-03-27+at+2.29.28+AM.png" height="460" width="640" /></a></div>
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Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-39572035562933873852014-05-23T09:45:00.000-07:002014-06-09T07:37:08.878-07:00A quick citizen experience tour of Government websites<div class="separator" style="clear: both; text-align: left;">
At a quick glance, which website would you rather use?</div>
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Ireland</div>
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<a href="http://4.bp.blogspot.com/-dbFtrB-5uEA/U3ZLd0ltwlI/AAAAAAAADKk/mdJFgA957L0/s1600/Screen+Shot+2014-05-16+at+10.29.32+AM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-dbFtrB-5uEA/U3ZLd0ltwlI/AAAAAAAADKk/mdJFgA957L0/s1600/Screen+Shot+2014-05-16+at+10.29.32+AM.jpg" height="406" width="640" /></a></div>
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Australia<br />
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<a href="http://1.bp.blogspot.com/-6bc7bgdhrIU/U3ZLmCx2Q2I/AAAAAAAADKs/5nljA3qhtWo/s1600/Screen+Shot+2014-05-16+at+10.29.46+AM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-6bc7bgdhrIU/U3ZLmCx2Q2I/AAAAAAAADKs/5nljA3qhtWo/s1600/Screen+Shot+2014-05-16+at+10.29.46+AM.jpg" height="388" width="640" /></a></div>
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The UK<br />
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<a href="http://4.bp.blogspot.com/-T94jWnuxnm4/U3ZKdHnpwBI/AAAAAAAADKM/-w_CTgq4ZW0/s1600/Screen+Shot+2014-05-16+at+10.24.40+AM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-T94jWnuxnm4/U3ZKdHnpwBI/AAAAAAAADKM/-w_CTgq4ZW0/s1600/Screen+Shot+2014-05-16+at+10.24.40+AM.jpg" height="468" width="640" /></a></div>
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New Zealand</div>
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<a href="http://3.bp.blogspot.com/-anBrD0gP77I/U3ZK3uJ_ccI/AAAAAAAADKc/nqSlvRGUCaM/s1600/Screen+Shot+2014-05-16+at+10.27.05+AM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-anBrD0gP77I/U3ZK3uJ_ccI/AAAAAAAADKc/nqSlvRGUCaM/s1600/Screen+Shot+2014-05-16+at+10.27.05+AM.jpg" height="440" width="640" /></a></div>
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Canada</div>
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<a href="http://1.bp.blogspot.com/-QGRTgeSzE-o/U3ZNe86LoZI/AAAAAAAADK0/myX-AxuM9-c/s1600/Screen+Shot+2014-05-16+at+10.38.40+AM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-QGRTgeSzE-o/U3ZNe86LoZI/AAAAAAAADK0/myX-AxuM9-c/s1600/Screen+Shot+2014-05-16+at+10.38.40+AM.jpg" height="364" width="640" /></a></div>
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United States</div>
<a href="http://3.bp.blogspot.com/-Ocg7bmQugV0/U3ZKeCHNdMI/AAAAAAAADKQ/XB00YOyq5rY/s1600/Screen+Shot+2014-05-16+at+10.24.33+AM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="http://3.bp.blogspot.com/-Ocg7bmQugV0/U3ZKeCHNdMI/AAAAAAAADKQ/XB00YOyq5rY/s1600/Screen+Shot+2014-05-16+at+10.24.33+AM.jpg" height="472" width="640" /></a>Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-29324125145810564092014-05-12T18:58:00.001-07:002014-05-12T18:58:29.859-07:00I know what technology wants.It's the same thing we all want. Attention. Energy. Care.<br />
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<a href="http://1.bp.blogspot.com/-cSlWhLqy5rA/UxaOXCNbvBI/AAAAAAAADEg/SRbX7xJSJss/s1600/Screen+Shot+2014-03-04+at+6.38.31+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-cSlWhLqy5rA/UxaOXCNbvBI/AAAAAAAADEg/SRbX7xJSJss/s1600/Screen+Shot+2014-03-04+at+6.38.31+PM.png" height="316" width="640" /></a></div>
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Help, I'm sick! Go plug me in.</div>
<br />Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com1tag:blogger.com,1999:blog-2519429686449424273.post-52269299273934461552014-05-03T07:12:00.001-07:002014-05-03T07:12:28.075-07:00Seriously, UpworthyStop it.<br />
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<a href="http://4.bp.blogspot.com/-IOj9D2cNKE8/U2T4S3lQrJI/AAAAAAAADIQ/P3zu4GKpi6Y/s1600/Upwthy.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-IOj9D2cNKE8/U2T4S3lQrJI/AAAAAAAADIQ/P3zu4GKpi6Y/s1600/Upwthy.png" height="188" width="320" /></a></div>
<br />Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-80312194475340718962014-05-03T05:33:00.000-07:002014-05-03T05:33:20.944-07:00My remote usability testing setup<div class="separator" style="clear: both; text-align: left;">
After a recent grueling round of recruiting : ( then testing and sharing results, I was wiped out. Testing is intense, but recruiting and testing? I wouldn't wish that on my worst enemy.</div>
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I wanted to share my basic setup:</div>
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<ul>
<li><b>Computer 1, on speaker: </b>Webex as the host and recording tool, Silverback (backup recording) audio through google voice on speaker</li>
<li><b>Computer 2, muted: </b>Sococo (to communicate with coworkers), view observers live notes on ideaboardz, Participant contact info (in case of issue), the Schedule </li>
<li><b>Printed: </b>Script</li>
<li><b>Often overlooked but important </b>Participant compensation/gifts, a practice run, Dialing and webbing in 15 minutes early, a deep breath, one medium sized beverage, a smile in your voice to put the customer at ease, and immediate feedback for front-line stakeholders who are thirsty for input they can put into their product.</li>
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<a href="http://3.bp.blogspot.com/-mxAxZxYipfA/U1ifVcHsgFI/AAAAAAAADHA/P91tuHQVPrA/s1600/IMG_5233.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-mxAxZxYipfA/U1ifVcHsgFI/AAAAAAAADHA/P91tuHQVPrA/s1600/IMG_5233.JPG" height="480" width="640" /></a></div>
<br />Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-86666506560545846242014-04-29T14:46:00.001-07:002014-07-04T11:49:50.191-07:00Why modern cars are no funConfusing navigation systems, limited styles. Face it, modern cars are a fucking bore.<br />
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The design of cars is disappointing. Cars don't evolve, they only iterate. Why don't car companies innovate both the driving experience and the sales experience? Commercials tout luxury, practicality, and style but how stylish could it be if most every car looks the god damned same and it replicates but doesn't improve upon your phone's navigation system? Or how cool could it be if the person selling these machines didn't tell you why he really needs this sale.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-gThhXHgnAPg/U3O9JBs5gzI/AAAAAAAADJw/AnDxvjyIBWs/s1600/Screen+Shot+2014-05-14+at+11.58.36+AM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-gThhXHgnAPg/U3O9JBs5gzI/AAAAAAAADJw/AnDxvjyIBWs/s1600/Screen+Shot+2014-05-14+at+11.58.36+AM.png" height="568" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">What car shopping feels like. </td></tr>
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For the sake of simplicity in terms of design, let's just talk about physical appearance. I feel like most cars on the road look the same.<br />
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Look at this sexy BMW <a href="http://www.messynessychic.com/2013/01/09/modern-bmw-gets-a-vintage-makeover/">with a Vintage Makeover on Messy Nessy Chic</a>. Yow. It looks ah-mazing, right?<br />
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Well, this is a custom job. Don't expect this kind of style from the car manufacturing industry.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://static.messynessychic.com/wp-content/uploads/2013/01/bmwgaz1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://static.messynessychic.com/wp-content/uploads/2013/01/bmwgaz1.jpg" height="480" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"I'm too sexy for this world" says the custom BMW.</td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-g6SAKlv3b2g/U7b3DpbVBeI/AAAAAAAADOY/vK2CoWFBmGM/s1600/4BloggerCars.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-g6SAKlv3b2g/U7b3DpbVBeI/AAAAAAAADOY/vK2CoWFBmGM/s1600/4BloggerCars.png" height="323" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Can you imagine if modern cars actually innovated? </td></tr>
</tbody></table>
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To tease us, Fiat released a "1957 edition" pictured next to their <i>actual</i> vintage version.<br />
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Do you see the resemblance? Me neither. <br />
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I want the body on the right and the engine on the left!<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-LuaN69aoAus/U1-tMi0s0gI/AAAAAAAADHw/4mZ5StStbTI/s1600/Screen+Shot+2014-04-29+at+6.45.27+AM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-LuaN69aoAus/U1-tMi0s0gI/AAAAAAAADHw/4mZ5StStbTI/s1600/Screen+Shot+2014-04-29+at+6.45.27+AM.png" height="328" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Vintage gender thinking: the idea that white people are wealthy & awesome & dudes <b>ALWAYS</b> drive. How about he's opening the driver's seat for her? Or they're both getting into their own cars? Or they're people of color? Or they're gay? or Trans. #inclusion!</td></tr>
</tbody></table>
Just look at the modern version! WHERE IS THE CHROME? Yeah, I all-capped it. What is 1957 about the new one?Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com1tag:blogger.com,1999:blog-2519429686449424273.post-26838539358680682982014-04-29T06:37:00.003-07:002014-11-17T06:57:38.713-08:00Emoticon what you thought of the service<div class="separator" style="clear: both; text-align: left;">
Seen in Montreal, Canada. </div>
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Makes me wonder is quantitate feedback really useful without the qualitative? Checking out their Yelp page though made me confident they have the data they need to start making the experience better and this method will only quantify a trend they should already know. </div>
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<a href="http://3.bp.blogspot.com/-nfco9VNcP7I/U1-q6blumLI/AAAAAAAADHU/fqFnjKIC-gY/s1600/IMG_4043.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-nfco9VNcP7I/U1-q6blumLI/AAAAAAAADHU/fqFnjKIC-gY/s1600/IMG_4043.jpg" height="640" width="480" /></a></div>
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<a href="http://2.bp.blogspot.com/-zrsj-52OK8k/U1-q7t5VWJI/AAAAAAAADHc/Z_uADwU59HI/s1600/IMG_4046.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-zrsj-52OK8k/U1-q7t5VWJI/AAAAAAAADHc/Z_uADwU59HI/s1600/IMG_4046.JPG" height="480" width="640" /></a></div>
<br />Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-70235494672848444852014-04-23T19:52:00.002-07:002014-04-23T19:52:22.698-07:00Twenty-seven developers in training provide answers to "What is User Experience?<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-yN7YH11fH2s/U1h7ZR0xwYI/AAAAAAAADGU/87r1hmJlBzk/s1600/IMG_3302.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-yN7YH11fH2s/U1h7ZR0xwYI/AAAAAAAADGU/87r1hmJlBzk/s1600/IMG_3302.JPG" height="480" width="640" /></a></div>
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<a href="http://1.bp.blogspot.com/-mHc0gyhHFf4/U1h7ZmvOURI/AAAAAAAADGc/HqeB7cmyxCI/s1600/IMG_3303.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-mHc0gyhHFf4/U1h7ZmvOURI/AAAAAAAADGc/HqeB7cmyxCI/s1600/IMG_3303.JPG" height="480" width="640" /></a></div>
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<a href="http://1.bp.blogspot.com/-n_MuHzsWPv0/U1h7Y6PwfQI/AAAAAAAADGQ/S3uColvf2EI/s1600/IMG_3304.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-n_MuHzsWPv0/U1h7Y6PwfQI/AAAAAAAADGQ/S3uColvf2EI/s1600/IMG_3304.JPG" height="480" width="640" /></a></div>
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<a href="http://3.bp.blogspot.com/-oDzKYS4R_iY/U1h7gR0jR2I/AAAAAAAADGo/2Q5dyD14maE/s1600/IMG_3305.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-oDzKYS4R_iY/U1h7gR0jR2I/AAAAAAAADGo/2Q5dyD14maE/s1600/IMG_3305.JPG" height="480" width="640" /></a></div>
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<a href="http://2.bp.blogspot.com/-SXtKa0STqI4/U1h7iWn-X3I/AAAAAAAADGw/BqRVfdqt-fs/s1600/IMG_3306.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-SXtKa0STqI4/U1h7iWn-X3I/AAAAAAAADGw/BqRVfdqt-fs/s1600/IMG_3306.JPG" height="480" width="640" /></a></div>
<br />Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0tag:blogger.com,1999:blog-2519429686449424273.post-19665275551565455802014-03-24T11:27:00.001-07:002014-06-15T21:03:50.654-07:00Steve Jobs talks about Vision and Customer Experience <div>
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/FF-tKLISfPE" width="420"></iframe><br />
The whole video is worth a watch but if you don't have time, here's the most important quotes:<br />
<blockquote class="tr_bq">
"How does that fit in to a cohesive larger vision that's going to allow you to sell 8 billion-10 billion in products a year . . . You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and figure out how to sell it."</blockquote>
<blockquote class="tr_bq">
"As we've tried to come up with a strategy and a vision for Apple, it started with 'what incredible benefits can we give to the customer?', "Where can we take the customer?'<br />not starting out with 'let's sit down with the engineers and and figure out what awesome technology we have and how we're going to market that.'"<br /></blockquote>
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Rachel Lihttp://www.blogger.com/profile/09896331631659304303noreply@blogger.com0