I feel validated when someone doesn't ask what is UX because they already know.
Hard to believe it but yes, Taco Bell ran commercials analogizing technology & fast food. Describing their edibles as having a "gooey interface."
I remember thinking "wow, people know about UI design, finally." Really though, is UI design mainstream? No, but it was cool anyway.
Watch another commercial that calls food a "new handheld"
