Thursday, November 11, 2010

Checkout: Sephoras shipping method selector

UPS ground is default though takes twice as long for us on the West Coast, USPS priority is Faster than Fast! am I missing anything? Does this confuse you too?

Tuesday, November 9, 2010

Sunday, November 7, 2010

Thermostat: Industrial interface design example

I find industrial interface design captivating because they work with so many constraints. Look at what this designer was faced with when applying labels to this thermostat: four teeny-tiny buttons.

I admire how the designer used icons and created boxes around the small buttons. The icons reinforce the meaning and the boxes increase the perceived size of each button. Well done, SensorStat! An excellent example of working within physical limits.

Saturday, October 23, 2010

WTF? My investment account is asking me about my favorite dessert


I cannot remember what I may have typed several months ago. I may have been in an ice cream phase back then but no, that doesn't work either. Blueberry pie has always had a special place in my heart. As well as caramel corn. But none of that helps me now.

I get it. Banks want to seem secure. Please though, ask questions who's answers do not change. Election cycles effect my favorite president. My mood effects what food I like.

I'm not going to tell this to the person on the other line of their 1800 number of course. This feedback doesn't belong anywhere but on a UX blog.

Thursday, October 21, 2010

Saturday, August 7, 2010

Ou est la Elevator pitch?

Or in Spanish: Donde estas la Elevator Pitch?

Why doesn't every company have an elevator pitch? Probably because not every company has a business plan, real market, or strategy. Sad, but true.

An elevator pitch should be done or at least drafted in the ideation phase for startups. It's ok to fumble at it but once you are selling (to VCs, to customers ect) you have to have this down.

In other words, have an answer to questions like:  
  • What is what you do useful?
  • Why are you better?
  • Why should I care?

Learn more about how you can not sound like an idiot as you try to say why you're so great by listening to the CreativeXpert podcast Interview with Henning Fischer - Mission Statements and Objectives
Find more at the CreativeXpert show archives or just subscribe on iTunes.