Help, I'm sick! Go plug me in.
Monday, May 12, 2014
Saturday, May 3, 2014
My remote usability testing setup
After a recent grueling round of recruiting : ( then testing and sharing results, I was wiped out. Testing is intense, but recruiting and testing? I wouldn't wish that on my worst enemy.
I wanted to share my basic setup:
- Computer 1, on speaker: Webex as the host and recording tool, Silverback (backup recording) audio through google voice on speaker
- Computer 2, muted: Sococo (to communicate with coworkers), view observers live notes on ideaboardz, Participant contact info (in case of issue), the Schedule
- Printed: Script
- Often overlooked but important Participant compensation/gifts, a practice run, Dialing and webbing in 15 minutes early, a deep breath, one medium sized beverage, a smile in your voice to put the customer at ease, and immediate feedback for front-line stakeholders who are thirsty for input they can put into their product.
Tuesday, April 29, 2014
Why modern cars are no fun
Confusing navigation systems, limited styles. Face it, modern cars are a fucking bore.
The design of cars is disappointing. Cars don't evolve, they only iterate. Why don't car companies innovate both the driving experience and the sales experience? Commercials tout luxury, practicality, and style but how stylish could it be if most every car looks the god damned same and it replicates but doesn't improve upon your phone's navigation system? Or how cool could it be if the person selling these machines didn't tell you why he really needs this sale.
For the sake of simplicity in terms of design, let's just talk about physical appearance. I feel like most cars on the road look the same.
Look at this sexy BMW with a Vintage Makeover on Messy Nessy Chic. Yow. It looks ah-mazing, right?
Well, this is a custom job. Don't expect this kind of style from the car manufacturing industry.
To tease us, Fiat released a "1957 edition" pictured next to their actual vintage version.
Do you see the resemblance? Me neither.
I want the body on the right and the engine on the left!
Just look at the modern version! WHERE IS THE CHROME? Yeah, I all-capped it. What is 1957 about the new one?
The design of cars is disappointing. Cars don't evolve, they only iterate. Why don't car companies innovate both the driving experience and the sales experience? Commercials tout luxury, practicality, and style but how stylish could it be if most every car looks the god damned same and it replicates but doesn't improve upon your phone's navigation system? Or how cool could it be if the person selling these machines didn't tell you why he really needs this sale.
 |
| What car shopping feels like. |
For the sake of simplicity in terms of design, let's just talk about physical appearance. I feel like most cars on the road look the same.
Look at this sexy BMW with a Vintage Makeover on Messy Nessy Chic. Yow. It looks ah-mazing, right?
Well, this is a custom job. Don't expect this kind of style from the car manufacturing industry.
 |
| "I'm too sexy for this world" says the custom BMW. |
 |
| Can you imagine if modern cars actually innovated? |
To tease us, Fiat released a "1957 edition" pictured next to their actual vintage version.
Do you see the resemblance? Me neither.
I want the body on the right and the engine on the left!
 |
| Vintage gender thinking: the idea that white people are wealthy & awesome & dudes ALWAYS drive. How about he's opening the driver's seat for her? Or they're both getting into their own cars? Or they're people of color? Or they're gay? or Trans. #inclusion! |
Emoticon what you thought of the service
Seen in Montreal, Canada.
Makes me wonder is quantitate feedback really useful without the qualitative? Checking out their Yelp page though made me confident they have the data they need to start making the experience better and this method will only quantify a trend they should already know.
Wednesday, April 23, 2014
Monday, March 24, 2014
Steve Jobs talks about Vision and Customer Experience
The whole video is worth a watch but if you don't have time, here's the most important quotes:
"How does that fit in to a cohesive larger vision that's going to allow you to sell 8 billion-10 billion in products a year . . . You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and figure out how to sell it."
"As we've tried to come up with a strategy and a vision for Apple, it started with 'what incredible benefits can we give to the customer?', "Where can we take the customer?'
not starting out with 'let's sit down with the engineers and and figure out what awesome technology we have and how we're going to market that.'"
Tuesday, February 18, 2014
Leonardo D's notes...translated
I think it's pretty interesting that of the nine tasks shown, six involve consulting and learning from other people. Leonardo da Vinci needs to find a book. Leonardo da Vinci needs to get in touch with local merchants, monks, and accountants who he hopes can help him better understand concepts within their areas of expertise.
Leonardo da Vinci knows he doesn't know everything. Andrew Sullavan via Idiot Tracker: November 2011
Saturday, February 15, 2014
Monday, February 10, 2014
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