Get it
Companies that get it have at least a few of these qualities:
- UX is an understood, required, and integrated part in the product development process
- Development, QA, and PMS collaborate with user experience--ask questions during reviews and read deliverables. An engaged team ask smart questions
- Designs are regularly validated with users or through hallway usability testing
- UX speaks not just design but analytics and business value
- The code base is performance optimized and global changes aren't painful because they use sprite images, error messages in one location, and smart global and template specific .css
- QA's test cases cite the visual design comps and wireframe specifications
- The product team is engaged in user testing
Don't get it
Companies that don't get it are like this:- Development either fights tooth and nail with every innovation because it doesn't come free with their framework OR the dev team nods politely as UX presents wireframes/comps then builds whatever they'd like
- QA and TechDocs are not invited or involved until development is underway or worse, nearly finished.
- The company does not give product teams access to users
- There is no product vision that guides the long term thinking
- No Product Managers or Developers observing any usability testing sessions (face palm on this one!)
- They ask UX for comps ASAP (in other words, they don't understand the difference between UX and visual design)
- Requirements do not get their own
No comments:
Post a Comment