Sunday, January 29, 2012

Advertising dollars

When companies invest in ads, they pay and pray. Pay for adspace, commercials, or sponsorship and hope like hell that you remember their product or service in a good way. When companies invest in services, they demonstrate in a real way that their customer experience matters.

I like Brandon Schauer's article on what he calls the Service Sag the gap in between the services we are promised and the services we receive.
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