- Distinguishes Customer Experience from User Experience
- Monazites the billion dollar customer experience industry
- Makes clear the huge, growing opportunities for leaders to rise to the challenges
This is an exciting video to watch as a ux designer.
|What car shopping feels like.|
|"I'm too sexy for this world" says the custom BMW.|
|Can you imagine if modern cars actually innovated?|
|Vintage gender thinking: the idea that white people are wealthy & awesome & dudes ALWAYS drive. How about he's opening the driver's seat for her? Or they're both getting into their own cars? Or they're people of color? Or they're gay? or Trans. #inclusion!|
"How does that fit in to a cohesive larger vision that's going to allow you to sell 8 billion-10 billion in products a year . . . You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and figure out how to sell it."
"As we've tried to come up with a strategy and a vision for Apple, it started with 'what incredible benefits can we give to the customer?', "Where can we take the customer?'
not starting out with 'let's sit down with the engineers and and figure out what awesome technology we have and how we're going to market that.'"
I think it's pretty interesting that of the nine tasks shown, six involve consulting and learning from other people. Leonardo da Vinci needs to find a book. Leonardo da Vinci needs to get in touch with local merchants, monks, and accountants who he hopes can help him better understand concepts within their areas of expertise.
Leonardo da Vinci knows he doesn't know everything. Andrew Sullavan via Idiot Tracker: November 2011