Watching Objectified was awesome as it explains the UX process.
I cringed when one designer equated design with for-profit work. Sure, that's something designers do too, but it clashed with something I've thought for a long time but needed to see the movie to expand on:
Everyone is a designer.
Seriously, everyone. We are natural designers, because design is embedded in everything we do.
- Did you put on clothes? Then you crafted an experience for those around you.
- Did you arrange your own furniture? Then you designed an experience for yourself, family & guests.
That philosophical difference aside, this is a great movie about design.