The Avis Red Carpet
I didn't find any Avis messaging that might explain what they mean when they say red carpet-- neither through a web search nor through their web site.
In the dystopian novel 1984, the aim of Newspeak ultimately is to destroy meaning. Nothing means anything when you see signs like "freedom is slavery". The destruction of language is being used in packaging, marketing, and politics. At Avis a few weeks ago, several of us in line certainly didn't feel we got the red carpet experience waiting in 90 degree weather. This is only a bit of the line (pictured above) faced with a sign: "AVIS Key Pickup AVIS Red Carpet"
What does red carpet mean when a company or person uses that language to describe something that's the opposite of the word's dictionary definition.