Thursday, August 20, 2009

Why spelling matters

warning: this post is a thinly veiled Rail against bad spelling & customer service

I'm a bad speller. Horrible would be the proper word. When spell-check or the nearest English major can't help me out, I just do my best & rely on hope. Luckily, I'm not in charge of storefront signs.

On my way to work every day I pass GreenCitizen. They believe in making the world a better place by recycling electronics. But they don't believe in grammar check.

"I've been here many time?" OK I get it, this is from a customer & maybe GCitizen doesn't think refelcts badly on them.

While I can't spell, it doesn't mean I don't appreciate it so I decided to take up the issue with the company.

I started subtley, by putting a stickie on their window with an arrow pointing to the misspelling, which read "(sic.)" to indicate the misspelling was caught. The next day, my stickie was gone.

About a month later. I stopped an employee on his way in & told him how this sign's error bothered me.

"Why do you care if there's a misspelling?"

"Because I pass it every day & it doesn't make you look as good as you are"

He assured me he'd take care of it, but it's still there now, a full month later. :(

Now this issue has crossed into the realm customer service. This is no longer about company image, this is about following through on a commitment.

The panda says no blog lists more examples like above. The panda reference is from the Book Eats, Shoots & Leaves which is a surprisingly delightful read for those of us who are weaker in writing mechanics.

PS: Blogger's spell-check is pretty wonderful

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