Friday, February 5, 2010

The Easy Button

I saw this "Easy" button on a camcorder in Best Buy (left) & LOVE it. I have no idea what it does, but don't you just want to press it and see?

One of the smartest technology ad campaigns I've seen isn't even for a purely technical product. I immediately connected with Staple's Easy Button campaign since it got at the heart of what we all want: simplicity. In a world that's become overwrought with distractions & where technology is riddled with meaningless features that do nothing more than cause confusion, it's no wonder this ad caught on. The campaign got nice mainstream media coverage and sold easy buttons for charity. I was lucky enough to press one myself. It was fun.

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