Saturday, August 7, 2010

Ou est la Elevator pitch?

Or in Spanish: Donde estas la Elevator Pitch?

Why doesn't every company have an elevator pitch? Probably because not every company has a business plan, real market, or strategy. Sad, but true.

An elevator pitch should be done or at least drafted in the ideation phase for startups. It's ok to fumble at it but once you are selling (to VCs, to customers ect) you have to have this down.

In other words, have an answer to questions like:  
  • What is what you do useful?
  • Why are you better?
  • Why should I care?

Learn more about how you can not sound like an idiot as you try to say why you're so great by listening to the CreativeXpert podcast Interview with Henning Fischer - Mission Statements and Objectives
Find more at the CreativeXpert show archives or just subscribe on iTunes.

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