Tuesday, November 16, 2010

Droid: Be one or own one?

To be loved currently, but in the future, to simply survive, technology must be nice, cool, useful, and work perfectly with us humans, weird, sloppy, moody, confused as we are. Technology is here for us and should adapt to us. Technology should meet our needs.

So I'm floored to see ad campaigns like this Droid Phone commercial, which propose the opposite: that humans are the ones who need to adapt to technology by being more like it. I thought the phone was supposed to be the droid, not the customer.


Do you dream of being like a computer? Do you want to type so fast it makes you look like you're a robot? Tired of those clumsy flesh hands & arms? Buy a Droid, free your inner typist!


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