Thursday, July 16, 2015

The impact of hotel sheets

There are lots of lever we can pull as designers but some have more business impact than others.

When Darker or patterned sheets & bedspreads are easier to clean so why invest in white sheets if you're in charge of designing hotel rooms?

"The all-white bed created this halo effect -- people thought a room had been renovated, even if it was just the bed that had been changed, It had a huge impact." -Erin Hoover, VP design for Westin and Sheraton hotels

The key here to me is that testing revealed the right choice. Testing is design's best friend. Read the full article here.

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