Some of my favorite shows involve segments where they pitch products with this same deadpan approach and minus the humor. But I have to think the TV contestants are subconsciously remembering this scene to justify hocking wares they don't even like.
Benjamin: Wayne! Listen, we need to have a talk about Vanderhoff. The fact is he's the sponsor and you signed a contract guaranteeing him certain concessions, one of them being a spot on the show.
Wayne Campbell: [holding a Pizza Hut box] Well that's where I see things just a little differently. Contract or no, I will not bow to any sponsor.
Benjamin: I'm sorry you feel that way, but basically it's the nature of the beast.
Wayne Campbell: [holding a bag of Doritos] Maybe I'm wrong on this one, but for me, the beast doesn't include selling out. Garth, you know what I'm talking about, right?
Garth Algar: [wearing Reebok wardrobe] It's like people only do these things because they can get paid. And that's just really sad.
Wayne Campbell: I can't talk about it anymore; it's giving me a headache.
Garth Algar: Here, take two of these!
[Dumps two Nuprin pills into Wayne's hand]
Wayne Campbell: Ah, Nuprin. Little. Yellow. Different.
Benjamin: Look, you can stay here in the big leagues and play by the rules, or you can go back to the farm club in Aurora. It's your choice.
Wayne Campbell: [holding a can of Pepsi] Yes, and it's the choice of a new generation.