Wednesday, June 27, 2012

Stumbling up the stairs - a lesson for usability testing videos and presentations

I love this video.

It shows people literally stumbling because of poor design.

This is a perfect example of what I call a usability testing highlight reel. To me, a highlight reel is a synopsis of similar stumbling moments across several users

In other words, if you have hours & hours of user testing videos, I bet very few people besides you watch, right? The story rapidly changes when you edit the video and share small bite-sized clips. 

Persuade your team to fix something by engaging them. They will cringe when they watch people stumble, and they will want desperately to fix it.

New York City Subway Stairs from Dean Peterson on Vimeo.

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